Website Design
Website Design isn't just about eye-popping colors, great graphics, and writing code. While a terrible look can certainly kill a site, even the fanciest design can't help unless reliable information of value is provided to your visitors in a sensible and easy-to-use format.
Good Website Design requires careful planning, and considers visual design as well as content, tone, the way information is arranged, usability and accessibility. All of these elements should ideally support one another to achieve your conversion goal, be it purchasing your product or service, signing up for a newsletter, or requesting additional information.
Our Website Design process is the distillation of detailed research on Website usability and ensures our clients success.
Discover – It’s all in the planning
A successful project begins with a strategy. Defining parameters and determining objectives are the most important parts of any undertaking. These make sure where you set out to go is where you end up. There are many questions to consider at the beginning:
- What is the purpose of the project?
- Who do you want to visit the Website?
- What is the most important information you want a visitor to find?
- What problems are you trying to solve for the visitor?
We evaluate what you've done in the past, what your competitors are doing and where your industry is headed. All these factors come in to play as we set out to define the site's design objectives, themes and page organization.
Define
The information gained in the Discover phase is used to determine the site's structure. We tackle the big questions like:
Allow us to help you create an effective Website Design for your business by either calling 866-463-5493, Requesting a Quote or Contacting Us via eMail.
Conversion Architecture
With the information gathered above we then implement a blueprint for Internet Marketing via our Conversion Architecture.
The guiding philosophy of Conversion Architecture is to be aware at all times that a Website of any nature must have a persuasive purpose that is targeted to a specific customer profile. We will analyze your target customers to create profiles based on their behavior and objectives. Once these have been identified, we will use these factors in the creation of your Website Design.
Our goal is to ensure that every element of your Website persuades visitors to take the actions that lead to the delivery of your objectives (conversion). For decades, sales and marketing experts have talked about a "Sales funnel" and how important it is to maintain a high volume of prospects in the "pipeline". How do you "funnel" and filter to the prospects that will become paying customers?
We are trained Internet Marketing experts who specialize in crafting the Conversion Architecture blueprint to help you reap enhanced Internet profitability.
Designing your Website
The visual design of the Website is the synthesis of the research and planning that has taken place.
The overall look and feel must do the following:
- Convey your brand and match your other marketing efforts, both on- and offline.
- Harmonize with the layout of the content and any functionality that will be available on the Website.
- Be useful and usable for your audiences.
Image layout and placement are planned for as well as logo treatment and other visual elements. Your style guide, logo usage guidelines and any other design restrictions are considered to make sure the Website’s design meets with your approval.
We deliver what others promise... "Driven Results"
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